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The Brain in a Box story

Brain in a box is the brain child of John Tonkin who for many years has consulted in the world of business systems.

John’s passion for helping business owners and their teams to realise the benefits of systems has lead to some fantastic results for our clients.

Starting in 2007, to date we have worked with over 300 companies, all of which needed more structure, better communication and greater consistency. Implementing Brain in a Box into their business has resulted in significant profit increases, freed up time spent in the business, enabled a new owner to take over a business and allowed businesses to grow.

Opportunities at Brain in a Box

Our business is growing, our clients need help and we need consultants. Here’s an excellent opportunity to run your own consulting business

Are you looking to build your own consulting business?

Wanted! People who have a strong, practical background in business systems – not just analysis, but real, in-your-face systems that real people can use. - this is what we are looking for. Choose your time and level of commitment to suit your lifestyle needs.

If you have what it takes to be a consultant in this field, why not give us a call and let’s chat about it – no guarantees, no obligations.



About Our Team

  • Directors
  • Headquarters
  • Licensees
  • Consultants
   

John Tonkin
Founder, Technical Director


Growing from a teaching background, John quickly found his niche as a corporate trainer and adult educator, always working closely with technology and systems, in some of Australia's leading companies. John now specialises in balancing the demands of the business, systems & technology, and the team to achieve the required business outcomes.

John gets a kick out of hearing proud owners and team members sound surprised when they actually get the system doing what it was always supposed to do.

   

Roy West
Director


Starting his working life in the food and wine industries, Roy developed a practical understanding of consumer needs and customer service early in his marketing career. This was all before taking advantage of his passion for tourism and travel, which led him to the Whitsundays and his first venture into small business ownership.

Owning a series of businesses all centred around the world of yachting, his path led him to a collision with business coaching. Roy met John in his role as a business coach, when John was brought in to provide his systems expertise to clients.









 
 

Administration

 
 

Kim McNaught
Administration Manager

I started my career as a small animal veterinarian in Sydney. After many years out of the paid workforce, while I raised my family of five children, I have returned to work with my brother Roy and the other members of the Brain in a Box team. No two days are ever the same in the office as the company is expanding and developing new ideas. My role is to supervise the administration; supporting these ideas and products.

 

Amy Parish
Administrative Assistant, PA for John Tonkin

I am the voice you hear on the other end of the phone, when you call our office. My role is to ensure John is organised at all times, that the day to day running of the office is upheld and to assist team members in various projects. To compliment my role, I am currently studying a Diploma of Business Administration to further my skills and knowledge.

I look forward to speaking with you soon.

 
 

Marketing and Sales

       
 

Stephanie Campanella
Web Design

I started out as a Graphic designer and am now moving into the Internet Marketing field. If you need any Web Design developed or want to run Google Adword campaign please contact me at stephanie.campanella@braininabox.com.au

 

Sarsha Strasser
Customer Service

I have seen Brain in a Box through your eyes; I assisted working on designing systems using Brain in a Box before I made my way here.

My role at Brain in a Box is varied and always interesting. My day consists of Customer Service, Project Management and assisting with research for projects and marketing. As a customer service consultant I keep in contact with our customers and support them in their journey designing their systems.

 
             
 

Arnold Toynbee
Licensee for Northern NSW & Gold Coast

Arnold started his career in the construction industry as a quantity surveyor in his native Scotland and later worked in the Middle East in the oil and gas industry. After migrating to Australia in 1984 he made a career change into Information Technology where he has held many senior roles in sales & marketing and general management providing both hardware and software solutions to all levels of business and government. Several of these roles involved start-up companies and the creation of good systems that allowed strong and planned growth including an implementation of ISO-9000.

After relocating to the far North Coast of NSW Arnold sought new opportunities where his background skills could be well utilised. Since discovering this business, he has often been heard muttering "I wish Brain in a Box had been available all those years ago - how much easier my work would have been".

 

Elke Wick
Licensee for Sunshine Coast

Starting out as a software developer for a large internationally freight company in Adelaide, Elke has over 20 years experience in Information Technology. From there she progressed through various software development roles including design, development, testing, documentation, training and project management for a Federal Government project and a local IT consulting firm in Sydney. By 2000, Elke owned and ran a computer training business in Auckland, New Zealand.

This all changed when Elke sailed into Mooloolaba harbour on the Sunshine Coast, where she set up a new business. After starting to use Brain in a Box in early 2008, developing systems for her clients, Elke found that her clients were so impressed with Brain in Box that she became a licensee, and now helps even more clients to help themselves in the development and implementation of systems.



   
 

Matt Kay
Licensee for Central Coast and Newcastle

Coming from the pharmaceutical industry, Matt had developed a good understanding of the role of systems in achieving and maintaining operational and quality standards. Moving to a growing construction business, he was then able to gain first-hand experience in developing and implementing systems, working closely with the business owners. The results were tangible, and there were also improvements in terms of business practice, staff morale and client relationships.

Seeing these improvements convinced Matt that Brain in a Box offered real business owners a real chance to systemise their business and get the benefits that come from good systems. Matt is now committed to assisting other business owners to achieve the same success through creating or improving the systems they rely on every day.


Arnold Toynbee
Licensee for Northern NSW & Gold Coast

Arnold started his career in the construction industry as a quantity surveyor in his native Scotland and later worked in the Middle East in the oil and gas industry. After migrating to Australia in 1984 he made a career change into Information Technology where he has held many senior roles in sales & marketing and general management providing both hardware and software solutions to all levels of business and government. Several of these roles involved start-up companies and the creation of good systems that allowed strong and planned growth including an implementation of ISO-9000.

After relocating to the far North Coast of NSW Arnold sought new opportunities where his background skills could be well utilised. Since discovering this business, he has often been heard muttering "I wish Brain in a Box had been available all those years ago - how much easier my work would have been".